About
Our Philosophy & Vision

Chris
Hernandez
Creative Director | Filmmaker | Photographer | Editor
Our approach is rooted in the elegance of authenticity — where every brand, every business, and every individual is captured through a unique lens. Blending photojournalism and documentary filmmaking, we go beyond staged visuals to document the real, unscripted moments that define who you are. While we appreciate polished, stylized imagery, our true passion lies in capturing the genuine expressions, candid interactions, and quiet in-between moments that reflect the soul of your business.
We believe that the most impactful branding isn’t manufactured — it’s discovered. Through intentional storytelling, we seek to showcase your purpose, your people, and your values. Whether someone is discovering your brand for the first time or revisiting your story years down the line, the work we create should make them feel like they know you — your energy, your passion, and the impact you bring.
That vision is the foundation of our creative pursuit: to craft a visual narrative that feels personal, timeless, and unmistakably yours. Our team works with minimal intrusion, allowing moments to unfold naturally — ensuring every image and frame we deliver is both purposeful and powerfully real. We don’t just document — we translate your vision into legacy-worthy content that connects, inspires, and endures.
COMPANIES WE'VE WORKED WITH

The Irvine Company

Kinetic Newport Fitness Center

Phocus Energy Boost

Tru Bru Coffee

Blueprint Magazine

Bar Pendry Newport Beach

Herb & Ranch Modern Range

San Diego Symphony
Our Workflow





Professional Equipment
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Cinema Line
We use cinema-line FX3 filmmaking rigs—featured in the Hollywood movie The Creator— to bring cinematic quality to our films, ensuring the same level of artistry and attention to detail as a Hollywood production.
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Lens
Using Professional Sony G-Master lenses allow us to capture all details with stunning clarity, true-to-life colors, and depth, turning every frame into a work of art. With precision optics, we ensure everything is preserved in exquisite detail.
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Lighting
Professional Aputure photo and cinema video lighting elevates every moment, ensuring your images and films are rich with detail, vibrant color, and cinematic depth.
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Drone Coverage
We utilize drone coverage to capture aerial perspectives, ensuring every detail is documented. This technology allows us to deliver cinematic visuals that elevate your story.
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Day of Audio
We use 32-bit float audio recording to capture crystal-clear sound. To ensure no audio is ever lost, we maintain up to five additional audio backups at all times, delivering pristine sound quality no matter the environment or unexpected changes in volume.
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Communication
We use Hollyland communication headsets to ensure our team stays perfectly in sync throughout the day, so no moment is ever missed. This form of communication allows us to work seemlessly while remaining as minimally intrusive as possible.
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Schedule a Consultation
Whether you're planning an event, building your brand, or expanding your reach, our team is ready to create content that makes an impact. Let's explore how we can bring your brand's story to life.